Professional Data

Without genuine and credible data, executing any inbound B2B marketing campaign is nearly impossible. Most B2B marketing efforts such as emails and webinars heavily rely on well-maintained and updated data to generate new businesses. Organizations either purchase or rely on in-house customer databases to execute campaigns. Email marketing and social media marketing play an essential ….  Read More

Medisuggestion – The Efficient Combination of Meditation and Autosuggestion

For those who know how to use them, meditation and autosuggestion are efficient tools for influencing the mind and body. Although they are different techniques that impact the subconscious, they are partially overlapping. This article shall analyze the option of combining the two methods in a manner that will enable harnessing the advantages of both ….  Read More

The Best Marketing Mix for E-Commerce Businesses

Before getting into the nitty-gritty of marketing mix for e-commerce businesses, one should get to know what a marketing mix stands for. A marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products. Below mentioned are some factors that are the key ingredients to ….  Read More

Here’s How Your CRM Software Can Help Convert Leads

Customer relationship management is an important business strategy to drive sales growth in the long run. CRM technology is one of the best ways to convert leads, as it brings together sales, marketing and customer support efforts. But, simply purchasing CRM software isn’t enough. You need to deploy your CRM strategy smartly across the company. ….  Read More

The Harry Potter School of Meditation

There’s a style of meditation that could have come right from the pages of fantasy. It’s the closest thing we Muggles have to magic. And, in the world beyond Diagon Alley, it’s the fuel for the most powerful magic there is. It keeps people safe from things that should harm them. It even blocks unblockable ….  Read More

Meditation for Kids

Meditation, yoga and other mind strengthening exercises are popping up all over the world and for good reason. Studies show that these exercises help children be more attentive, forge good friendships, induce self-control, teach respect and empathy towards their fellow buddies all while reducing stress, hyperactive behaviour, reducing the symptoms of ADHD and increasing their ….  Read More

Integrating Your Marketing Mix

According to the American Heritage Dictionary, the definition of synergy is “The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.” Think about a getting a brand new grill. You’re ready for that big, juicy burger but the means for cooking it ….  Read More

How Will Big Data Change the Techniques of Effective Lead Generation?

It is a universally accepted fact that for any business to thrive, customers are of maximum importance. That is why, all companies in the world emphasize on new client acquisition. However, for most companies, the process is not as easy as it sounds. Often, the process of shortlisting and reaching out to potential clients belonging ….  Read More

Meditation Room and Altar Decor

An immense sense of calmness takes over you as you enter your meditation room. Maybe it’s the smiling Buddha statue or the carved wall sculptures of Ganesha and Krishna leading you to your space of spiritual awakening. Sustainable design is focused on utilizing materials like reclaimed woods that have been repurposed into cabinets and chests ….  Read More

The 7Ps of Marketing Mix

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps ….  Read More