How Will Big Data Change the Techniques of Effective Lead Generation?

It is a universally accepted fact that for any business to thrive, customers are of maximum importance. That is why, all companies in the world emphasize on new client acquisition. However, for most companies, the process is not as easy as it sounds. Often, the process of shortlisting and reaching out to potential clients belonging ….  Read More

Meditation Room and Altar Decor

An immense sense of calmness takes over you as you enter your meditation room. Maybe it’s the smiling Buddha statue or the carved wall sculptures of Ganesha and Krishna leading you to your space of spiritual awakening. Sustainable design is focused on utilizing materials like reclaimed woods that have been repurposed into cabinets and chests ….  Read More

The 7Ps of Marketing Mix

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps ….  Read More

7 Tips For an Effective Lead Generation Strategy

For any marketer, lead generation is the biggest goal. Apart from this, this task requires a good deal of time and effort. You may be surprised to know that only a fraction of marketers say that their campaigns for lead generation are working effectively. If this sounds like you, below are 7 tips that may ….  Read More

Using Meditation to Add, Not Remove

When looking at emotions, you can treat them the same way you treat thoughts. You can accept them, dissociate from them or let them pass. But what if you don’t want to let go of old emotions? What if you want to add something new? Something better? Mindfulness meditation is great for clearing out the ….  Read More

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e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the ….  Read More

Gardening As Meditation

As creators of reality most of us have found something in life that helps us feel the essence of ourselves. Something that makes us feel alive and connected, comforted, inspired. When life becomes confusing, uncertain, or fearful, we turn to our meditation, be it music or art or fishing or dancing, to help return us ….  Read More