There are a variety of methods to enhance the ranking of your page and one of the most vital elements is content. In fact, Google pays great attention to the content while deciding the ranking of a website. Authenticity, relevance and accuracy matter a lot. That is why many websites have started adopting the well-designed writing policy as an active method of enhancing their ranking and maximize the reach. Majority of companies ensure the regular flow of quality write-ups like blogs and articles. However, the companies are not keen on reviewing the exact impact of their blogs in a streamlined manner. This sounds a bit strange as the companies recruit an entire content management team and make it a regular practice to post the content. Going a small step further to review your written assets can help you to realize the impact of your content and take key decisions on modifying or improving your content strategy. Let us know about the content review in details:
Know your goals
There are multiple goals behind conceptualizing, writing and publishing each written piece. The content audit will allow you to assess whether or how far have you been able to meet these goals. It helps you to know the write-ups that work best for you.
Positive Return on Investment
Good content creation takes reasonable time and efforts. So, it is very important to enjoy a positive RoI. The content audit allows you to know about the topics and types that are really bringing you closer to your objectives by yielding desirable results. Post audit you will be able to determine what topics or titles is best for you and how best to present it. Thus you will be able to invest your resources (time, money and manpower) into the creation that proactively contributes to your business.
Identifying new content types that don’t help
The innovative format, text or pieces can offer you a distinct position and a cutting edge over your competitors. But it has its risks too. Sometimes readers just don’t accept the “new” type of literary assets and despite all your honest efforts the innovative content fails to produce any positive results. Post content audit you will be able to know the content types that are bouncing back continuously. By identifying such contents you will be able to clean off such content from your website that does not interest the readers. It also allows you to devote more time to the content that really works.
Repeating the magic
Producing the content from zero does take some toll on your creative team and at times it could affect their creativity as well due to the possible fatigue during conceptualization. The content audit allows you to go through your old content and see if there is any previous content that really worked in your favor. If there is, you can actually refurbish them in an appealing and informative manner to “repeat the magic”. Besides, of course, it will help your team to save the fatigue they feel during conceptualization period.
Source by Jatin B